As we Speak

It’s tougher than ever for new businesses to compete with more established businesses, and even established businesses have more competition than ever before. A good website with top-notch UX is vital for organizations to connect with their audience. A good website alone isn’t enough to get noticed, organizations also need to focus on SEO to make it easier for people to find their business. In the past, SEO strategies were almost exclusively focused on using the right keywords a... Read More

3 Things COVID-19 Taught Us About Digital Marketing For me personally, COVID-19 has taught me a lot of things about my personal life and my professional life. For example, I’ve learned that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is pretty incredible and also mildly terrifying.  Baby Yoda GIF from Baby GIFs This also inevitably leads me to wonder why the Baby Yoda merch I purchased on Etsy fr... Read More

Through a Slack discussion with a few members of Speak's digital marketing team, we explored all things marketing in 2020. What changes have they seen and which ones will stick? What advice would they give other marketing professionals? What was their most ridiculous quarantine purchase? We covered it all.    HERE'S TODAY'S STARTING LINEUP: Jessica: Hi all, thanks for joining to discuss all things digital marketing. Each of you are experts in different areas... Read More

When a visitor searches for your business on Google, the search engine returns not only search results, but a “knowledge graph” on the right side of the page, filled with info about your business. This info comes from your Google My Business listing (GMB). Your GMB serves as a synopsis of your business and offers all the direct, relevant information a visitor may need. Our SEO Specialist, David Caffey, has even noted that Google is your new homepage. Clearly, this needs to be as ... Read More

Social media marketing constantly changes, presents challenges, and requires consistent quality content in order to be effective. With the introduction of each new algorithm and engagement factor comes a swift adjustment and careful analysis of social media strategies and goals. This Facebook Live segment highlights social media trends in 2018 and ways you can utilize social media to your company's best advantage. Cody Gross, Social Media and Content Specialist, shares his thoughts on s... Read More

This Facebook Live segment features Senior SEO and Conversion Specialist David Caffey as he discusses the latest updates, new trends, and what to look out for in SEO and digital marketing. So, what should you know about SEO? Here are David's thoughts. If you had just one hour per week to do SEO, what would you focus on? This is a question I get a lot because the reality is that a lot of people don't have a lot of time for SEO. There are a few things you can do to make sure you ar... Read More

In the blink of an eye, 2017 is nearing its end! We hope your year has been full of accomplished goals, impactful sales, progressive direction, and even new opportunities. Before the new year, we want to ensure you have a complete update on the state of digital marketing. Search engine optimization consistently changes with the continued evolution of mobile devices and voice searches. In fact, mobile search has overtaken desktop search as the most popular way a user searches the internet. ... Read More

As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you exist? There are lots of ways for us to dig in and really unpack tha... Read More