Digital Agency Blog: Spoken by Speak Creative - Digital Marketing

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Category: Digital Marketing

The Essential SEO Checklist for Launching a Website Redesign

A redesign can be an exciting and tumultuous time in the lifecycle of a website. Whether you're just updating the visual layout or upgrading to the latest web technologies, a redesign can breathe new life into a site for years to come. However, when planning for the future of your brand’s web presence, it's important not to forget about your site’s past. Even though the previous version of your site will soon be gone forever, properly planning for the transition fro... Read More
Posted by Digital Marketing Team Monday, May 9, 2022

What COVID-19 Taught Us About Digital Marketing

3 Things COVID-19 Taught Us About Digital Marketing For me personally, COVID-19 has taught me a lot of things about my personal life and my professional life. For example, I’ve learned that our global world is more connected than ever before. One microscopic virus can travel the globe in a matter of weeks - which is pretty incredible and also mildly terrifying.  Baby Yoda GIF from Baby GIFs This also inevitably leads me to wonder why the Baby Yoda merch I purchased on Etsy fr... Read More
Posted by Sarah Vaughan Wednesday, December 2, 2020

VIDEO: Q4 Digital Marketing Outlook

We recorded this resource for our clients, but couldn't resist sharing these valuable insights from our team. As we move into Q4, it's time to start considering your organization's year-end plan. What worked well this year? What needs revision? Kindra Svendsen, our VP of Client Partnerships, gathered some of our digital marketing experts to discuss their best advice for wrapping up 2020 with solid messaging. They discuss avoiding a crowded digital ad climate, F... Read More
Posted by Madelyn Bomar Wednesday, October 7, 2020

Several People Are Typing: Digital Marketing in 2020

Through a Slack discussion with a few members of Speak's digital marketing team, we explored all things marketing in 2020. What changes have they seen and which ones will stick? What advice would they give other marketing professionals? What was their most ridiculous quarantine purchase? We covered it all.    HERE'S TODAY'S STARTING LINEUP: Jessica: Hi all, thanks for joining to discuss all things digital marketing. Each of you are experts in different areas... Read More
Posted by Jessica Freeman Thursday, August 27, 2020

How Do You Optimize GMB in 2018?

When a visitor searches for your business on Google, the search engine returns not only search results, but a “knowledge graph” on the right side of the page, filled with info about your business. This info comes from your Google My Business listing (GMB). Your GMB serves as a synopsis of your business and offers all the direct, relevant information a visitor may need. Our SEO Specialist, David Caffey, has even noted that Google is your new homepage. Clearly, this needs to be as ... Read More
Posted by Cody Gross Friday, August 24, 2018

2018 Tips for Social Media Marketing

Social media marketing constantly changes, presents challenges, and requires consistent quality content in order to be effective. With the introduction of each new algorithm and engagement factor comes a swift adjustment and careful analysis of social media strategies and goals. This Facebook Live segment highlights social media trends in 2018 and ways you can utilize social media to your company's best advantage. Cody Gross, Social Media and Content Specialist, shares his thoughts on s... Read More
Posted by Cody Gross Monday, August 6, 2018

What's New in SEO (2018)

This Facebook Live segment features Senior SEO and Conversion Specialist David Caffey as he discusses the latest updates, new trends, and what to look out for in SEO and digital marketing. So, what should you know about SEO? Here are David's thoughts. If you had just one hour per week to do SEO, what would you focus on? This is a question I get a lot because the reality is that a lot of people don't have a lot of time for SEO. There are a few things you can do to make sure you ar... Read More
Posted by David Caffey Monday, July 30, 2018

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant at least twice per day on... Read More
Friday, April 6, 2018

Infographic: 2017 State of Digital Marketing

In the blink of an eye, 2017 is nearing its end! We hope your year has been full of accomplished goals, impactful sales, progressive direction, and even new opportunities. Before the new year, we want to ensure you have a complete update on the state of digital marketing. Search engine optimization consistently changes with the continued evolution of mobile devices and voice searches. In fact, mobile search has overtaken desktop search as the most popular way a user searches the internet. ... Read More
Posted by Cody Gross Tuesday, October 24, 2017

Our Midyear 2017 Digital Marketing Trends

Keep up with the changes, the trends, the features, and the failures. That’s the nature of digital marketing. The industry never stops innovating and evolving. This means that our digital marketing production team constantly researches the latest industry news. From a new Google rollout to a disappearing social media trend, our team strives to stay ahead of the changes to best serve our clients. Since the new year began, we have recognized various new features and trends in digital m... Read More
Posted by Cody Gross Thursday, August 3, 2017

Don't Forget the Basics: When to Market with Print

Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangible touchpoints, and personalizing the buyer’s journey. We know that digital marketing play... Read More
Posted by Amy Dunbar Friday, July 21, 2017

4 Ways Digital Marketing Increases Enrollment for Universities

As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you exist? There are lots of ways for us to dig in and really unpack tha... Read More
Posted by Matt Roberts Tuesday, July 11, 2017