Digital Agency Blog: Spoken by Speak Creative - Development

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Insight from Digital Strategists

Category: Development

How to Manage and Protect Your Domain

When we talk about websites, it’s their design and performance, the wow factor stuff, that typically gets the spotlight. And that makes sense! The look and feel is the most visible element of your site – the one that grabs users’ attention. But there are also several less visible components that keep your website running smoothly… or running at all.  Your domain is one of the most vital pieces of your website’s ecosystem, and yet, it often goes overlooked a... Read More
Claire Grace Monday, February 13, 2023

Driving Donations This #GivingTuesday: A Quickstart Guide for Nonprofits

Nonprofit leaders, marketers, and champions for good: I’m sure you don’t need me to tell you that Giving Tuesday is right around the corner, and with it comes one of your biggest opportunities to craft a campaign that will drive donations for your organization.  More Americans donate money from November through December than any other time of year. With giving on the brain during the holiday season, you’d be remiss not to take advantage of this time to tell your story ... Read More
Claire Grace Wednesday, October 26, 2022

Everything You Need To Know About Domains

A domain is simply an address to indicate a specific web page on the Internet. Let’s take this example: you purchased a house with the address of 3200 Awesome Place in the city of Oz. Domain Registrant - The Home Owner Domains have to be purchased, and they are registered where they are purchased and paid for. You have a Domain Registrant, much like a house has a Home Owner. This person pays the mortgage to keep the house, just like a Domain Registrant has to pay for the domain yearly t... Read More
Digital Marketing Team Thursday, September 8, 2022

Building a Brand, Building a Digital Community

Where it once was enough to amass a large following and call it a day, in the era of micro-influencers and a greater desire than ever for human connection following the Covid-19 pandemic, for many brands and influencers, cultivating a small but loyal community that is actively engaged in what you do is where engagement really counts.  Companies sell products and services to consumers all day, every day, but the truly special organizations, the ones that keep you coming back for more or ... Read More
Madelyn Bomar Wednesday, August 24, 2022

Are Mobile Apps Still a Relevant Marketing Strategy?

Remember when the idea of a mobile app was shiny and new? Everyone wanted one, and not having one seemed reason enough to get one. Since then, this must-have technology has started to see waning use in some markets, though. But why? Are mobile apps just not as great as they were once thought to be? Are users bored with the technology?  The culprit is not a flaw in the concept of mobile apps, but rather a missing piece of strategy to make them valuable and sustainable. While there are do... Read More
Megan Jones Wednesday, October 13, 2021

Several People Are Typing: A Deep Dive Into Dev

Through a Slack discussion with a few members of Speak's dev team, we asked the question, "what exactly do you do?" From jokes about code to discussing the future of the profession, we uncovered what it's like to be inside the mind of our developers.  HERE'S TODAY'S STARTING LINEUP: Jessica: Hi all, thanks for joining to discuss the mysterious world of development. Before we dive into exactly what you all do, I’d love for you all to answer why you... Read More
Jessica Freeman Friday, October 30, 2020

Wordpress is great, but it’s not free

Around Speak, we love Wordpress, and we build a lot of websites on Wordpress, but there’s a misconception that we hear from time to time: Wordpress is great because it’s free.  The truth: Wordpress is great, but unless you want a nightmare on your hands, it’s not free. Here are some recommendations that will make your Wordpress-backed website the incredible experience it should be for you and your patrons. Quality setup with respected plugins When building your Word... Read More
Matt Roberts Friday, May 22, 2020

Web Apps vs. Mobile Apps — What’s the difference?

You’ve been checking out the services page on the Speak Creative website (we’re flattered!) and you see that Speak can create a web app and a mobile app. Or maybe you’ve been considering an app for a while now, but aren’t sure where to start. If you find yourself asking, what does all of this even mean?! This blog is for you.  It’s old news that mobile dominates our digital world. Meeting your audience on mobile isn’t an afterthought, it’s your ... Read More
Jessica Freeman Tuesday, April 21, 2020

Our Reality is Augmented: An Insider's Look at How AR Should Shape Your Marketing

What if I told you the latest and greatest bit of technology you can use in your marketing today was invented in 1968 by a Harvard professor and premiered on TV in 1975? Would it surprise you? If you've been on any social media platform via mobile app in the last year, you've likely snapped a selfie with dog ears, seen the dancing hot dog, or pictured yourself as any number of funny characters. You've been engaging in augmented reality.  Augmented reality is a technology wh... Read More
Digital Marketing Team Tuesday, November 7, 2017

What Google Chrome’s Changes to a 'Secure Web' Mean for You

Effective this month, Chrome will begin to clearly label sites without a secure connection on pages that ask for password and credit card inputs. Their long term goal is to start flagging all sites that are non-secure, regardless of the page. What does it mean to have a Secure Site? A securely connected site has an associated Secure Sockets Layer (SSL) certificate, which signifies to the browser and to the web user that your site is secure and safe to enter login information and make paymen... Read More
Nicole Davis Friday, January 27, 2017

Using Test-Driven Development to Deliver Stable Software (and win at Jenga!)

Few table-top games raise a player’s blood pressure more than Jenga. Knowing that every move could bring the whole thing to a violent crash is both terrifying and exhilarating. Well, in software development, it’s just terrifying. Every code change comes with a risk that the new functionality will either not work entirely as expected or break pieces of existing functionality. But that doesn’t change the fact that our clients expect stable, reliable software, and that we a... Read More
Dev Team Friday, August 26, 2016

Become a Master Text Wrangler with Regular Expressions

We interact with text everyday. Emails, text messages, sales proposals, spreadsheets - it’s all just characters strung together at the end of the day. If you work with text on a daily basis, you're likely always looking for a way to make changes faster, to stop repeating tasks over and over again, and to feel productive as you write or make changes to bulk blocks of text.  What is a Regular Expression? Regular expressions are tools built into almost every text processing application to ... Read More
Kevin Reed Wednesday, February 3, 2016

Mobile App Development Grows with Beacon Technology

By now I’m sure you’ve heard something about beacons and how they’re being used across a variety of industries from fashion and retail, to concert venues and other attractions. Marketers are beginning to leverage this new technology in a variety of ways to add value to their mobile app and appeal to customers, as well as to gain insight for themselves about demographics and user behavior. With this technology being still fairly new, only two or three years old, early adopters are learning jus... Read More
Monday, January 18, 2016

SiteWrench is Not as Intimidating as You Think

As the dedicated “support guru” on our SiteWrench website platform, I’m here to convince you that our content management system (CMS) is not as intimidating as you think. I started out as a client just like you, with no formal education in computer science or technology. When I was first introduced to SiteWrench, I feared that this custom CMS was somehow meant for “savvy computer people.” You know the type – people who code Minecraft and hack into the CIA. ... Read More
Nicole Davis Friday, January 15, 2016

Dive Into the Georgia Aquarium App

Where can you go to find 10 million gallons of water, thousands of marine life species, and an unforgettable aquatic educational experience, right in the heart of a bustling city? If you answered Georgia Aquarium, you’d be correct. Known as the largest aquarium in the Western Hemisphere, the Atlanta-based aquarium is truly a magical place. Recently we had the pleasure of working with the Aquarium, developing an interactive app for their visitors through our Capacity platform. The app i... Read More
Digital Marketing Team Thursday, August 6, 2015

5 Reasons Your Business Needs an App

In this digital age, it is vital to constantly reevaluate your communications methods in order to stay in touch with your audiences. What better way to access your customers than though the palm of their hand? A mobile app has the unique advantage over traditional advertising because it travels with the person, and is not limited to them actively listening to the radio, paying attention to a billboard or purchasing a specific magazine or newspaper. A mobile app provides resources and interac... Read More
Kindra Svendsen Wednesday, January 7, 2015

Beacon Integration for Your Mobile App

You’ve probably been in marketing meetings recently where the discussion turns to what can be done to improve on-site experience for your visitors and how to engage with them better. You might already have a mobile app, so you check that off the list. So, what’s next? The next logical step may be to integrate beacon technology into your app. But what exactly could these “beacon-things” do for your attraction and how could they help? First, we need to understand what b... Read More
Digital Marketing Team Thursday, October 16, 2014

Is it Time for Your Business to Have an App?

In a recent study by ComScore, they reported that for the very first time, Americans are getting more than half of their digital media from app downloads, overtaking desktop and mobile browsers. This translates to one out of every three smartphone users downloading at least one app each month. In just the last year, app usage has jumped 52%. According to ComScore, "apps drive the vast majority of media consumption activity on mobile devices, accounting for approximately 7 out of every 8 min... Read More
Kindra Svendsen Tuesday, September 23, 2014