In a recent study by ComScore, they reported that for the very first time, Americans are getting more than half of their digital media from app downloads, overtaking desktop and mobile browsers.
This translates to one out of every three smartphone users downloading at least one app each month. In just the last year, app usage has jumped 52%. According to ComScore, "apps drive the vast majority of media consumption activity on mobile devices, accounting for approximately 7 out of every 8 min...
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