Digital Agency Blog: Spoken by Speak Creative

As we Speak

Insight from Digital Strategists

Saving the Planet One Design at a Time

We’re gearing up for the 2019 AZA annual conference , by far our favorite event of the year, each and every year, where we learn more about what the amazing people working at AZA-member zoos and aquariums around the world are doing to save animals and conserve wildlife habitats. We have a special place in our hearts for organizations that are making the world a better place, and you won’t find a group of individuals as passionate and dedicated to their work as those who work... Read More
Posted by Sarah Vaughan at Sunday, September 8, 2019

Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share

FOR IMMEDIATE RELEASE Speak Creative Acquires RocketFuel, Strengthening Memphis Market Share Digital marketing agency scales local footprint with acquisition of area agency and talent.  Memphis, Tenn. (July 15, 2019) – Speak Creative, a nationally known digital agency located in Memphis and Nashville, announces the acquisition of RocketFuel, a Memphis-based creative agency. With the acquisition, Speak Creative increases bandwidth to provide both local and... Read More
Posted by Kindra Svendsen at Monday, July 15, 2019

How Ticket-Based Attractions Can Track ROI in Just a Few Easy Steps

When you conduct, monitor and analyze online marketing campaigns, one of the primary benefits is ease of attribution. Marketers can directly attribute patterns in increased web traffic toward specific campaigns and efforts, but standard source attribution in Google Analytics tells only part of the story. For marketers working with zoos, museums or other ticket-based attractions, tracking online visitors all the way from the first touch to the final ticket purchase is crucial for determining... Read More
Posted by David Caffey at Thursday, June 20, 2019

Our Easy to Read 2019 Guide to GDPR for Your Website

As regular internet users, you’ve probably been told over and over that the sites you visit are using cookies to enhance your experience. As a marketer, you likely know that it’s in response to the GDPR taking effect. But what is GDPR and does it affect your business? Read below for our guide to GDPR in 2019. What is GDPR? The General Data Protection Regulation is one of the biggest data laws to come into effect in 20 years. The regulation is meant to protect the... Read More
Posted by Michael Moran at Tuesday, February 12, 2019

Checking Off 2018: Our Favorite Parts of the Year

Doesn’t it feel like the year just started? We can hardly believe the end of 2018 is near. What a great year it has been for our team here at Speak Creative. We have worked with awesome partners throughout the year and completed projects the whole team can be proud of. We worked together better than ever, refined processes that propelled us forward and just had fun together. Recently, we surveyed the team on their favorite parts of the year, and their answers affirmed that our theme of... Read More
Posted by Kindra Svendsen at Tuesday, December 11, 2018

How Do You Optimize GMB in 2018?

When a visitor searches for your business on Google, the search engine returns not only search results, but a “knowledge graph” on the right side of the page, filled with info about your business. This info comes from your Google My Business listing (GMB). Your GMB serves as a synopsis of your business and offers all the direct, relevant information a visitor may need. Our SEO Specialist, David Caffey, has even noted that Google is your new homepage. Clearly, this needs to be as... Read More
Posted by Cody Gross at Friday, August 24, 2018

Everything You Need to Know about Domains

A domain is simply an address to indicate a specific web page on the Internet. Let’s take this example: you purchased a house with the address of 3200 Awesome Place in the city of Oz. Domain Registrant - The Home Owner Domains have to be purchased, and they are registered where they are purchased and paid for. You have a Domain Registrant, much like a house has a Home Owner. This person pays the mortgage to keep the house, just like a Domain Registrant has to pay for the domain... Read More
Posted by Nicole Davis at Friday, August 10, 2018

2018 Tips for Social Media Marketing

Social media marketing constantly changes, presents challenges, and requires consistent quality content in order to be effective. With the introduction of each new algorithm and engagement factor comes a swift adjustment and careful analysis of social media strategies and goals. This Facebook Live segment highlights social media trends in 2018 and ways you can utilize social media to your company's best advantage. Cody Gross, Social Media and Content Specialist, shares his thoughts on... Read More
Posted by Cody Gross at Monday, August 6, 2018

What's New in SEO (2018)

This Facebook Live segment features Senior SEO and Conversion Specialist David Caffey as he discusses the latest updates, new trends, and what to look out for in SEO and digital marketing. So, what should you know about SEO? Here are David's thoughts. If you had just one hour per week to do SEO, what would you focus on? This is a question I get a lot because the reality is that a lot of people don't have a lot of time for SEO. There are a few things you can do to make sure... Read More
Posted by David Caffey at Monday, July 30, 2018

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant... Read More
Posted by Trent Erwin at Friday, April 6, 2018