Digital Agency Blog: Spoken by Speak Creative

As we Speak

Insight from Digital Strategists

Rise of Smart Speakers & Voice Search: Should We Care About It?

Hey Google, what’s the weather? Alexa, play the latest news. Hey Siri, find a local coffee shop. In 2017, we witnessed an influx of smart speakers and more voice command technology. It’s estimated that 39 million Americans (one in six adults) now own a smart speaker. Of course, that doesn’t account for people who use voice command on their smartphones, using Siri or Google Assistant. I don’t own a smart speaker, but I use Google Assistant... Read More
Posted by Trent Erwin at Friday, April 6, 2018

Web Designs Trends to Follow in 2018

When is the last time you redesigned your website? This is a question that we often ask, but sometimes we can make pretty viable guesses based on trends your website holds. For instance, sites that are responsive but not exactly mobile-friendly are likely at least 1-2 years old. Seeing a website that isn’t mobile responsive at all immediately tells us that the site is more than three years old. Additionally, sites that use a completely separate mobile version were likely created... Read More
Posted by Kindra Svendsen at Monday, March 5, 2018

3 Simple Ways to Get More Google Reviews & More (2018 Version)

We recognize that Google reviews are important for local SEO. But, all of us need a reminder that Google reviews aren’t losing any importance in 2018 and are a major contributor to attracting new business. You might be wondering - how do I get more Google reviews? Where do I even start? Here's how... .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object,... Read More
Posted by Trent Erwin at Monday, February 19, 2018

Why a New Website Deserves Professional Photos

One of the best things you can do for your new website design is to get professional photos taken. Sure, there are plenty of stock photo options out there, and you might even have some of your own photos in a file somewhere. Instead of the using stock photos or cell phone photos, we recommend using professional photos. Reasons Against a Stock Approach While stock photography has grown in quality and relevance and dropped in price, many people can recognize a stock image. That means... Read More
Posted by Trent Erwin at Thursday, February 8, 2018

Our Reality is Augmented: An Insider's Look at How AR Should Shape Your Marketing

What if I told you the latest and greatest bit of techology you can use in your marketing today was invented in 1968 by a Harvard professor and premiered on TV in 1975? Would it surprise you? If you've been on any social media platform via mobile app in the last year, you've likely snapped a selfie with dog ears, seen the dancing hot dog, or pictured yourself as any number of funny characters. You've been engaging in augmented reality.  Augmented reality is a technology... Read More
Posted by Digital Marketing Team at Tuesday, November 7, 2017

How To Expand Your Nonprofit's Marketing Budget with Free Advertising From Google

If you’re a member of a nonprofit, there’s one statement that is true: B udgets are limited. No matter your industry, we understand that nonprofits regularly track every expense, and squeezing marketing dollars out of your total revenue can seem almost impossible. However, we also know that digital marketing is the biggest way to measure your ROI. Luckily, we have a tool in our arsenal that not many nonprofits are aware of that can stretch your marketing dollars further... Read More
Posted by Kindra Svendsen at Thursday, October 26, 2017

Infographic: 2017 State of Digital Marketing

In the blink of an eye, 2017 is nearing its end! We hope your year has been full of accomplished goals, impactful sales, progressive direction, and even new opportunities. Before the new year, we want to ensure you have a complete update on the state of digital marketing. Search engine optimization consistently changes with the continued evolution of mobile devices and voice searches. In fact, mobile search has overtaken desktop search as the most popular way a user searches the... Read More
Posted by Cody Gross at Tuesday, October 24, 2017

Creative Works Conference 2017: What We Took Away

Our creative team just returned from the Creative Works Conference here in Memphis and we wanted to share some insights from the conference. This blog differs from our other expositions. Here you’ll find some inspiration as a creator. You’ll also find encouragement to break free of the mold. We hope you join us in challenging our routines and beliefs of what creating is like and how we create. Get Up Off the Floor “You can’t just lay on the... Read More
Posted by Trent Erwin at Tuesday, October 17, 2017

4 Pieces of Website Data That Tell a Fuller Story

We live in the day of big data. Each day, whether you like it or not, tons and tons of data are being scraped all around us. While we may not appreciate some data collection, other forms of data collection are useful for marketing our businesses and organizations. When it comes to website data, it’s easy to fall into two camps: those with tunnel vision and those who are overwhelmed. If you’ve ever jumped into Google Analytics then you’ve probably experienced the latter... Read More
Posted by Trent Erwin at Friday, September 29, 2017

Seeing a Project Through: How to Effectively Manage a Website Design

Recently I celebrated my 5th Speakiversary, a term you’re probably familiar with if you follow us on any of our social accounts. I have worked at Speak for 5 years, and in those years I have learned plenty about managing a web project. While I have gained terrific insight on what you should do in a project, I feel like the more valuable knowledge is knowing what not to do. Every new opportunity you have to improve on or serve your clients better is a step in the right direction.... Read More
Posted by Meagan Walley at Friday, September 8, 2017