Digital Agency Blog: Spoken by Speak Creative

As we Speak

Insight from Digital Strategists

Don't Forget the Basics: When to Market with Print

Is print dead? This question often comes up with our partners as they strive to create an effective marketing strategy. As a result of the many cost efficient options of digital advertising, many companies have set aside print efforts. But in the world of marketing, creating a diverse marketing strategy including both digital and print is key to targeting your various audiences, creating tangible touchpoints, and personalizing the buyer’s journey. We know that digital... Read More
Posted by Amy Dunbar at Friday, July 21, 2017 | 0 comments

4 Ways Digital Marketing Increases Enrollment for Universities

As you might know, we work with quite a few colleges and universities, and one of the more frequent comments we hear at the beginning of our conversations is, “We’ve got to increase our enrollment.” There’s a lot that goes into that one statement! Do students and parents love your academics? Are they concerned with your school’s location? Are they intimidated by the costs? Do they even know you exist? There are lots of ways for us to dig in and really unpack... Read More
Posted by Matt Roberts at Tuesday, July 11, 2017 | 0 comments

Video Case Study - Pediatrics East

It’s one thing to plan, film and produce a video for a client. It’s another thing to do that and plot the strategic release of the video for greater engagement.  For Pediatrics East, we did the latter.  What Did We Do? We planned, filmed and produced a video highlighting their pediatric practice and patient care from several angles: building relationships, offering a diverse group of doctors, innovating technology and maintaining the overall mission. The... Read More
Posted by Trent Erwin at Tuesday, July 11, 2017 | 0 comments

5 Reasons Your SEO Strategy Needs Social Media

One question we're frequently asked by clients interested in digital marketing is what kind of impact social media can have on a website. For years now, small businesses have been told that they need to be on social, but many don't feel like they have the time to properly manage a business page. Other than posting a message or two per week (that may or may not engage their customers), many people simply don't understand the value in it. Here at Speak, we operate under the thought... Read More
Posted by Kindra Svendsen at Tuesday, June 27, 2017 | 0 comments

5 Tips for Establishing Trust with Clients

If you look back on a relationship that you have had over a long course of time - whether that be professional, personal or romantic - one of the underlying traits of that relationship is likely trust. Trust comes with time. It is not effortless and often an uphill battle. It is built when mistakes are made but dealt with in a humble and ethical manner. It happens when there is a personal connection that takes work and intention. Trust is tricky because it is hard to define or... Read More
Posted by Abi Devins at Friday, June 23, 2017 | 0 comments

Speak Becomes Google Partner

Speak Creative earned its badge as a certified Google Partner, giving Speak clients exclusive access to Google representatives as well as up-to-date information on Google’s trends and processes. To earn Google Partner status, companies must exhibit expertise in Google AdWords, meet the required ad spend, maintain consistent client growth, and have team members become certified in a Google program such as search or Adwords. We know what is running through your mind. “Okay,... Read More
Posted by Cody Gross at Thursday, June 15, 2017 | 0 comments

4 Myths You Shouldn't Believe About Video Production

This year, 2017, is certainly the year of accelerated video marketing growth. I mean, I just saw a stat showing 87% of online marketers use video content . Then I saw something else that said nearly half of us watch at least one hour of video content on Facebook or YouTube per week. That’s several videos considering the average length is probably 2-3 minutes on Facebook and 5 minutes on YouTube. I’m the exception because I watch at least two hours or more just on... Read More
Posted by Trent Erwin at Thursday, June 8, 2017 | 0 comments

5 Reasons B2B Executives Must Invest in Content Marketing

If you want to complement sales, create leads and ultimately grow business, content marketing must be part of your B2B company’s overall marketing strategy. Why? Numbers never lie. Executives jump on initiatives that enhance business operations and increase conversions. The key to success? Committing to and investing in those initiatives. With content marketing, the strategy is no different. The first step is commitment. As an executive, you must do the... Read More
Posted by Cody Gross at Thursday, June 8, 2017 | 0 comments

4 Major Uses for Video in Web Design [2017]

YouTube is still the second largest search engine. And it’s the third most visited site after Google and Facebook. While we’re mentioning Facebook…what do you see more of in your feed now? Videos? Companies and organizations have used video marketing for several decades, but we’re seeing more because it’s cheaper to produce, quicker to share, and easier to measure. However, it’s easy to point and say “maybe we need a video,” yet... Read More
Posted by Trent Erwin at Tuesday, May 23, 2017 | 0 comments

The Newcomers: Meet Speak's Freshman Class

Can you believe it's almost half way through the year? We've been busy launching new sites , strategizing marketing campaigns and building apps as well as seeing our new offices being built for a later summer/fall move in (head over to our social accounts to see progress ). As our team shifts and grows, we've welcomed a few new teammates to the mix that bring a wealth of experience, passion and knowledge to the world of digital marketing. With the addition of two new web... Read More
Posted by Kindra Svendsen at Monday, May 22, 2017 | 0 comments