First, What Is NAP?
This isn't some confusing online marketing tactic. It's a fundamental, but incredibly important component of successful online marketing and SEO. NAP stands for "Name, Address, Phone." It's that simple. The name, address and phone number of your business or organization must be consistent across the web. If not, then it's a confusing mess for searchers and for search engines as well.
For example, here is our NAP info...