Web Design & Mobile App Case Study: Allure Bridals | Speak Creative

Allure Bridals

Classic + Elegant

Project Goals

Allure Bridals has consistently been one of the most popular American bridal wear companies in recent years, offering brides everything from designer looks to affordable trends. Their brand is elegant, timeless and fashionable. As we worked with them to represent their brand online, we created a simple and streamlined design that sets beautiful bridal gowns at center stage. This site not only showcases great design, but also links brides and bridesmaids to retail shops where they can purchase the design of their choice.

What we did.

The organized menu allows for easy searching through an online catalog of hundreds of designs, while featuring beautiful photography that loads quickly on mobile devices. Adding in social sharing features like “Pin to Pinterest” allows additional brand visibility. The development team at Speak also created a database structure for a bridal wishlist, and helped to facilitate buyer-retailer connections with the "Where to Buy" and "Locate a Trunk Show" features.

In addition, the design and development teams worked together to create the Allure Bridals catalog app. This application is designed for bridal retailers looking for new collections to add to their stores, as well as brides searching for that perfect dress. Allure’s Bridal and Special Occasion mobile app allows users to create a profile, set the date of their event, save trunk show dates, add bridesmaids and groomsmen, invite others to vote on dresses and share their favorite looks via social media.

Some of the functionality that makes this website and app so special required custom development. Because our developers are in-house, we can collaborate with our clients and designers daily, creating solutions that deliver on our clients’ needs.

Mobile app extends brand connection.

In addition, the design and development teams worked together to create the Allure Bridals catalog app, designed for bridal retailers looking for new collections to add to their stores and brides searching for that perfect dress. Allure’s Bridal and Special Occasion mobile app allows users to create a profile, set the date of their event, save trunk show dates, add bridesmaids and groomsmen, invite others to vote on dresses, and share their favorite looks via social media.

Some of the functionality that makes this website and app so special required custom development. Because our developers are in-house, we can collaborate with our clients and designers daily, creating solutions that deliver on our clients’ needs.

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