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Web Design 101: Types of Movement
5/18/22
When starting a new website project, one of the most common design requests I hear is, “We want our website to have a lot of movement.”
Movement is attention-grabbing and adds a ...
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3 Tips for Easy Content Generation + A FREE Guide
5/11/22
We’ve said it before, and we’ll say it again: social media marketing is vital in your marketing efforts. Where Facebook, Instagram, Twitter and the like were once simply a means for b...
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A Few Thoughts on AZA's 2022 Mid-year Meeting in Long Beach, CA
5/4/22
"A picture is worth a thousand words. An experience is worth at least a thousand pictures."
- Dr. Sylvia Alice Earle
With those words on Friday morning's opening keynote, Dr. Ea...
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Does Bounce Rate Matter in 2022?
4/27/22
One of the most frequent questions we get as digital marketing experts is, “Should I be concerned with my bounce rate?”
The short answer: No, but maybe yes.
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3 Simple Ways to Get More Google Reviews & More
4/20/22
If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand ...
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The Biggest Lie in Email Marketing
4/6/22
Here’s a mind-blowing stat for you: More than 319 billion emails are sent every single day, and this number is only going up. With such major growth, what worked in email marketing five yea...
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When & Why to Switch Up Your Branding
3/23/22
For many new organizations, deciding on branding—that is, the overall look and feel of your business—is one of the first choices made. However, as businesses (from small businesses al...
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Storytelling for Marketing 101
3/16/22
The value of great storytelling goes far beyond entertainment and, well, telling a story. There’s plenty of research that shows consumers like to feel a human connection to the compa...