Web Design 101: Types of Movement
When starting a new website project, one of the most common design requests I hear is, “We want our website to have a lot of movement.”
Movement is attention-grabbing and adds a ...
3 Tips for Easy Content Generation + A FREE Guide
We’ve said it before, and we’ll say it again: social media marketing is vital in your marketing efforts. Where Facebook, Instagram, Twitter and the like were once simply a means for b...
A Few Thoughts on AZA's 2022 Mid-year Meeting in Long Beach, CA
"A picture is worth a thousand words. An experience is worth at least a thousand pictures."
- Dr. Sylvia Alice Earle
With those words on Friday morning's opening keynote, Dr. Ea...
Does Bounce Rate Matter in 2022?
One of the most frequent questions we get as digital marketing experts is, “Should I be concerned with my bounce rate?”
The short answer: No, but maybe yes.
3 Simple Ways to Get More Google Reviews & More
If you're here, you know that Google reviews are important for any local business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand ...
The Biggest Lie in Email Marketing
Here’s a mind-blowing stat for you: More than 319 billion emails are sent every single day, and this number is only going up. With such major growth, what worked in email marketing five yea...
When & Why to Switch Up Your Branding
For many new organizations, deciding on branding—that is, the overall look and feel of your business—is one of the first choices made. However, as businesses (from small businesses al...
Storytelling for Marketing 101
The value of great storytelling goes far beyond entertainment and, well, telling a story. There’s plenty of research that shows consumers like to feel a human connection to the compa...